Sunday, August 22, 2010

Full steam ahead for the new,old revoluton

On my daily ride, I reckon  I see %45 sub $600 mountain bikes,%45 18 speed carbon fibre racers with the remainder being made up of fixies, uprights and vintage beaters, so it was pleasing to see this Electra Amsterdam being used as a marketing tool in the house of cool, Prime Sportswear recently. It's the young hipster crowd that will drive the new cycling revolution and the savvy investors are getting in early, producing medium cost, quality up-rights. Check out this link to Papillionaire for the Australian take on this trend. Mud guards, chain guards,leather trimmings and it won't break the bank.Go on, you know you want one.