Saturday, January 22, 2011

Bianchi bikenomics




This Bianchi commuter goes for 600aud in my local bike shop.Not quite the cheapest, but still fairly low when compared to most other bikes in the showroom.As far as I know, the retailer marks it up %100 from wholesale.$300. Freight,Taiwan/China to Australia, say $10.(you can get an awful lot of these,knocked down,in a 40ft box)We are now down to $290 ex wharf,Keelung. This is where I lose the plot.Wheels,frame,drive train,brakes,paint,rack,fenders,labour etc etc. all for less than $300???I know that Chinese factory workers are paid peanuts so the labour component is most likely minimal.Still,the basic parts come in at less than my Phil Wood hubs. I must admit,the bike rides like crap and I certainly don't begrudge the cost of my hubs. Just wondering, thats all.

2 comments:

Trevor Woodford said...

It does certainly make you wonder how the bike is produced at that price - but then as you say it rides like crap.....
My pedals cost more....

slow rpm said...

Hi Trevor. I suspect I am way out on the retailer's mark up. As some one mentioned recently, the seller probably makes more on the helmet than he/she does on the sale of the bike. The fact is, most of these bikes are pretty good.I guess it's all just part of the disposable culture in which we live.

cheers,

Ian